Funeral homes, like any other business, often need to adapt and innovate to stay relevant and meet the evolving needs of their community. Huff-Guthrie Funeral Home is a perfect example of how embracing a modern marketing strategy can lead to remarkable results, including a staggering 75% increase in call volume. Here's how they did it:
Funeral directors, the challenge of marketing your funeral home effectively can be both daunting and expensive. In our world’s current state, it's crucial to ensure that every marketing dollar you spend yields meaningful results. Let's reevaluate your approach and discover how to maximize your budget while delivering a genuine and personal touch.
As a funeral professional, you understand the importance of building relationships with families and the communities you serve. In fact, a staggering 80% of your business can come from families you've already served or those you've formed strong connections with.
Marketing is always changing. It’s not your job to stay on top of every little trend. Actually, that’s our job. So we compiled a few things to take note of in 2023.
In 2023, we know social media is essential for funeral homes to connect with families. However, many funeral homes are making crucial mistakes with their social media marketing. You may be one of them. But, fear not-
Here are four common mistakes funeral homes are making and how to avoid them:
What happens when you create more than 1.2 million Facebook posts for funeral homes? You figure out what works — and what doesn’t.
By “works” we mean what drives engagement — what gets people to read, like (or love!), and comment. It’s what ultimately gets your website contact form filled out and your phone ringing.
So without further ado, here are the top viral video hooks that are guaranteed to get more engagement for your funeral home or cemetery:
Let’s say you have $500 to invest. Wouldn’t you want to put that money into something that’s actually proven to generate a positive return on your investment? And not just a positive ROI — an eye-popping, bank-breaking 18X ROI? You can probably think of several things to do with $9,000, right?
How many times have you looked at your phone today? Checked your email? Surfed the net? Scrolled through TikTok? That time adds up, and thanks to our devices’ nifty ability to send us our weekly screen time averages, we now see just how many hours we’ve spent down our various rabbit holes.
What if you used that time — even a sliver of it — to do something that could make that phone ring and give you more occasions to use it to talk to families?
When Ryan Thogmartin speaks, it’s best to listen. Why? Because this guy knows what he’s talking about, especially when it comes to deathcare and social media. Sort of like E.F. Hutton and investment banking … in the 80s. (Sorry you missed out on that gem, millennials!)
“What should I be posting on Facebook? I’ve used up all my good ideas.” - Lots of Funeral Professionals