This might be the most important episode of DISRUPTu! we have created so far! Why? Because:
This is our first DISRUPTu! that we've filmed in this weird kinda normal/still kinda paranoid world. But we're still bringing the goods and getting you what you need to know. In this episode, we discuss how social media has been validated as THE (use the long E sound here) king of communication, and how you can get the most out of it!
TAKEAWAYS:
1) The past couple of months have created winners and losers on social media!
2) You need to get in the right camp!
3) If your audience has a connection with you - now is the perfect time to bring up pre-need. If they don't have a relationship with you - this is the worse time!
Do you want to help your company excel, but a thousand different tasks are pulling you away from the one thing you need to complete?
The world is in a much different place than it was ten years ago. Let's be honest, EVERYTHING changed massively just 9 weeks ago. Technology has progressed, the internet and COVID-19 have changed everything, and our global connection is shedding light on massive issues. So, what do the next ten years look like? How will your marketing need to shift in the next decade if you want to stay relevant at all?
Now that social distancing is in full effect, and while it’s not exactly business as usual, you might be wondering what’s next and how to continue serving your community at a high level during these unprecedented times.
Ryan caught up with his good friend, Walker Posey (Posey Funeral Directors), to discuss how he’s taken care of his community through these changing times. By embracing technology and utilizing social media for communication, he’s been able to keep the funeral home running on all cylinders. This is proof that by making a few adjustments and with the proper outlook – good can come from anything.
Now that social distancing is in full effect, and while it’s not exactly business as usual, you might be wondering what’s next and how to continue serving the community at a high level during these unprecedented times.
Since the start of the Coronavirus Pandemic, engagement on funeral home Facebook pages has increased by 13% and messages sent to a funeral home Facebook Pages have increased by 26%. Your community wants and needs to engage.
Right now, it is more important than ever that you are connecting with your community in a meaningful way. The problem is, most funeral homes and cemeteries are not focusing their efforts on the platform where they can get the best results. By results I mean, creating content that informs, builds relationships and ultimately drives more atneed and preneed market share.
Here's the deal, 75% of YOUR most profitable audience lives on Facebook. It's where they look at family photos, share fake news, and engage with brands they love!
In this video, Ryan (AKA Bob Ross) gives a visual demonstration of how you might be missing out.