On this episode I talk about the value of Facebook and why a presence there is more than just good will - you should really be driving results - if not, you're doing it wrong. I also discuss why the market (the consumer) doesn’t give two craps about you.

The reason funeral homes maintain a Facebook page is simple…they want Facebook users in their community to see their content on a regular basis. When potential customers enjoy the items you post on your funeral home Facebook page, they warm up to your brand, they learn more about you and they see the realest form of your funeral home making it more likely that they will choose you over your competitors when they have a need.

Welcome to 2016...ok, we are a few months into the new year and hopefully by now you’re using social media to engage with and learn about your fans, community and potential customers.

On this episode: We Pong it up, rethinking how we engage/use traditional media, generating Facebook leads and who won the "Skittle Challenge"?!

Facebook is accelerating quickly into the world of live streaming, recently making it possible for all users to broadcast videos to a huge audience. This isn’t new technology, apps like Periscope and the less-popular Meerkat have done mobile live streaming before, but Facebook’s massive global reach will bring the technology to a bigger audience than ever and this could be a game changer for funeral homes.

This week on Disrupt U!: Stop being romantic about traditional media and 'old' advertising habits! Being romantic about what use to work and not giving attention to what 'works now' and where the consumer is playing, is hurting thousands of funeral homes. Social media is not an option for funeral companies in 2016, it's what's required to be relevant.

Consider your own browsing habits as you scroll through your Facebook news feed. When you are skimming through the content, which posts typically catch your eye and force you to stop or pause? I would bet that, usually, it’s an image that gets your attention first.

Article by: Ryan Thogmartin, CEO of DISRUPT Media

This week we recap the ICCFA Convention, WIN a trip to the Disrupt Media offices for a social media strategy session, and:

Facebook is accelerating quickly into the world of live streaming, recently making it possible for all of the site's users to broadcast videos of almost anything to a huge audience. This isn't new technology, apps like Periscope and the less-popular Meerkat have done mobile live streaming before, but Facebook's massive global reach will bring the technology to a bigger audience than ever and this could be a game changer for funeral homes.