For something to be successful, there must be something measured. Many conversations I had at the ICCFA convention revolved around defining success on social media. I had numerous funeral directors tell me their funeral home was having success with Facebook marketing, yet nothing had been posted to their page in months and in a few cases over a year! How is your success defined? What are you measuring?
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DISRUPT60 is a weekly one-minute marketing rant on topics that are insanely timely and thought-provoking.

Stop being romantic! This isn't something you typically hear in marketing but 'romance' is killing many funeral homes. Let me explain:

Holidays are a great time to reach out to your local community on Facebook. They are a shared experience driven by love and compassion - two things funeral directors specialize in. Valentine's Day is a perfect time for your funeral home to share in the celebration with your community by posting on Facebook. We've made a free Facebook video download for you to make this task easy!

Last week, Facebook made an announcement about MAJOR changes coming to the news feed algorithm.

It’s obvious. It’s everywhere. And, yes, it’s sometimes rude. People who own Smartphones constantly pull them out of their pockets to send text messages, check email, read the news, and catch up with their family and friends on social media…even ignoring the family and friends who are there in front of them (I am totally guilty of this). In places where strangers are sitting and waiting, like doctors’ offices and airport terminals, the Smartphone viewing reflex prevails where traditional reading materials like newspapers, books, and magazines once reigned as the media of choice.

Need some great Holiday themed content for December or want to bring more focus to your social media for the New Year?

Ryan heads to Homesteaders Life Company HQ to discuss their future partnership with Homesteaders and why and how this partnership developed. Also, what worked in 2016 doesn't necessarily work in 2017 social media marketing.

Many of my followers and friends have asked how I got into the death care space. Now is the time to share. This is my story. Definitely, the most open and transparent I have ever been. Would love to read your thoughts below.

We are a fast growing creative and marketing agency that needs to be able to operate efficiently and from remote locations with team members who travel frequently. When choosing software, apps and online tools to use we need tools that are cost effective, can be used on mobile and tablets and also can keep all team member connected whether they are in the office or not.

This episode is pretty straight forward. Ryan talks about the one statistic from NFDA that no one talks about and it is HUGE! He also talks about 3 productivity apps he uses daily and how Facebook custom audiences are a game changer for your funeral home.