When Ryan Thogmartin speaks, it’s best to listen. Why? Because this guy knows what he’s talking about, especially when it comes to deathcare and social media. Sort of like E.F. Hutton and investment banking … in the 80s. (Sorry you missed out on that gem, millennials!)
“What should I be posting on Facebook? I’ve used up all my good ideas.” - Lots of Funeral Professionals
Zanesville, OH - DISRUPT Media, the funeral profession’s most innovative and disruptive marketing company, is offering attendees at this week’s ICCFA Annual Convention & Expo the first opportunity to join its exclusive marketing collective.
The largest stadium in the world, Narendar Modi Stadium, holds 132k people
Oftentimes, people ask us why we focus on social media so much. Though there are multiple reasons, there’s one that really sticks out more than the rest. But before we get into that, we need to explain some things.
All digital marketing is important- but it’s not all equal.
There are so many ways to digitally market. Popular ones include- search engine optimization, pay-per-click, email, text message, and social media. There are several other forms but these are just a few that came to mind quickly.
"DONUT" Overthink Social Media
This year, DISRUPT Media is really encouraging all funeral homes to step-up their social media game. Now, part of the social media equation involves creating fantastic content. For many funeral homes this is a daunting task. But it doesn’t have to be…
It can be as easy as eating donuts.
See, a couple of years back one of our members was looking for a way to consistently create fun content that their community would relate to. We ended up encouraging them to review donuts from a beloved local establishment on a weekly basis. They followed through and the videos were great! Not surprisingly, people really liked seeing the funeral home on video, and people loved seeing the donuts. Over the course of a month, this created thousands of views and incredible interaction between the funeral home and the community.
Watch it for yourself!
In 2022, it’s not news to anyone that social media is vital for your funeral home. But, if you have a page, what do you do with it? That’s what we want to cover real quick.
DISRUPT Media did a webinar at the end of September that was 100% on relationship marketing, and we really kind of coined using that term in death care. And here's why- it's based around data. It’s based on analytics and what we can prove.
Both creating awareness and building relationships are vital for a successful business. However, many funeral homes and death care businesses only focus on brand recognition and being top-of-mind. There’s nothing wrong with focusing on this, but if you only focus on this you’re missing a very valuable piece to the puzzle.